Fashion Sustainability Label

Making the hidden costs of fashion transparent

Overview

Aiming to reform fashion through honesty, True Cost Label introduces true transparency into the industry. By showing not just the retail price, but also the environmental, social, and ethical costs of a garment, True Cost Label helps consumers make informed, responsible choices.

The Challenge

  • Environmental costs (CO₂, water, waste)
  • Human costs (wages, labor conditions)
  • Long-term ecological damage

Most shoppers never see these hidden costs, and brands struggle to communicate them in a clear, data-backed way.

The Solution

  • Environmental Impact: CO₂ emissions, water use, chemicals
  • Social Impact: wage vs. living wage, safety standards
  • Economic Impact: what the real cost would be if externalities were included

Labels appear on in-store tags and online product pages, backed by rigorous supply chain data.

Technology Stack

Backend:

  • Python (Django) for core app & API
  • PostgreSQL for structured data storage
  • Celery + Redis for background processing

Data Processing:

  • Pandas, NumPy for lifecycle assessment (LCA)
  • Integration with LCA data providers & certifications

Frontend:

  • React JS for brand dashboard and label embeds
  • Tailwind CSS for responsive UI

Integrations & Infra:

  • Shopify & WooCommerce plugins for e-commerce
  • Node.js QR microservice for storytelling
  • Docker on AWS, S3, CloudFront

Analytics: Metabase, Google Analytics, Hotjar

Implementation Highlights

Pilot Launches

Collaborated with sustainable fashion brands to launch pilot implementations.

Automated ERP Imports

Streamlined data integration by automating ERP imports from suppliers.

Compliance Dashboards

Provided live brand dashboards for transparent compliance reporting and monitoring.

The Results

  • +20% uplift on labeled sustainable products
  • 70% shoppers said the label changed their decision
  • Featured by Vogue, The Guardian, Ellen MacArthur Foundation

Why It Matters

True Cost Label doesn’t just inform — it transforms buying behavior and makes sustainability a business driver, not just a CSR checkbox.

Looking Ahead

  • Expand to electronics & packaged food
  • Use blockchain for deeper supply chain verification
  • Add checkout-based carbon offsets and donations

Key Takeaway

When customers see the true cost, they choose better. True Cost Label proves that data-driven transparency can drive meaningful change in global supply chains.